Kotliar claims that one of the biggest illusions in the bitcoin and broader crypto space is that communities of crypto enthusiasts and users are bigger than they actually are. This becomes particularly dangerous when founders of crypto startups get lured into believing the hype on social media about their company. 'There is definitely a phenomenon where a startup launches, they get cheers on Twitter, they very quickly sort of manage through, but the truth is it's still a small group of people.'
The main difficulty continuously in our company is finding customers,' Kotliar told Bitcoin Magazine. 'It's difficult because it's still a niche.' He added that the challenge lies in reaching the small percentage of the world's population that owns and uses crypto regularly. 'You need to figure out how to reach them.'
Kotlinar noted that while Bitrefill has not yet managed to tap into every potential customer, the experience has brought invaluable insights. 'We've learned a lot about what to do and what not to do to keep a crypto company alive through multiple bitcoin epochs,' he shared, emphasizing the importance of experience in navigating the industry.
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