The ad campaign promotes cryptocurrency as an efficient and cost-effective means of sending money abroad. It features a young man using Coinbase's USD Coin to send financial aid to his grandmother in Mexico.
Former House Speaker Paul Ryan emphasized the need for a stablecoin regulatory framework, stating that it could lead to increased use of digital dollars, which has bipartisan support in Congress.
Coinbase's highly targeted advertisement during the Copa America soccer tournament on Univision aims to reach Latino viewers in key states. Former Los Angeles Mayor Antonio Villaraigosa supported the campaign.
A 2022 Mastercard survey highlighted the growing interest in cryptocurrency and digital payment services among Latin American consumers, with 51% already engaging in crypto transactions.
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