This article investigates the factors behind biases in NFT pricing, particularly racial bias compared to the absence of gender bias. It posits that demographic differences among investors significantly influence market preferences and demand for various NFTs, with a concentration of buyers skewed towards lighter-skinned individuals. Data indicating varying interest in NFTs across regions suggests that lighter-skinned NFTs attract more buyers. The gender balance in NFT ownership among young adults helps explain the lack of gender bias in prices.
Our findings suggest that the demographics of NFT investors—specifically, a skew towards lighter-skinned buyers—contributes significantly to the observed racial biases in NFT pricing.
The absence of gender bias in NFT pricing can be attributed to a relatively balanced ownership of NFTs among male and female investors.
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