NEAR Protocol’s recent marketing stunt employed a Max Headroom-style takeover to attract developers to their upcoming hackathon, showcasing a clever yet nostalgic nod to the past.
This bizarre takeover not only references early digital culture through its connection to the Max Headroom incident but also uses reverse psychology to draw attention to their event.
By dressing up their marketing as a cryptic hack reminiscent of an unsolved crime, NEAR combines humor with a creative ploy that sparks curiosity and engagement from the community.
With the Max Headroom character and the bizarre incident of 1987 serving as a backdrop, NEAR’s initiative cleverly intertwines retro media with modern crypto culture, appealing to tech-savvy audiences.
[
Collection
]
[
|
...
]