"While liverwurst and powdered milk are boomer foods that have fallen out of favor over the subsequent generations, cottage cheese is a beloved food of older people that's now a fixture in social media recipes. It's not hard to find videos on TikTok in which health enthusiasts and fitness junkies all proclaim that cottage cheese is the best choice for nutrient-rich diets."
"Of course, the ingredient dates back to far earlier than when boomers were born in the mid 20th century. In fact, cottage cheese got its name from the first American homesteaders who would make cheese from excess milk in their rustic and humble cottages. By the 1950s, cottage cheese was made at an industrial scale and marketed vigorously as a diet food."
"The fad didn't last, however, and appeal for the clumpy curds as well as sales plummeted from the 80s and through the first decades of the 21st century. But with its panoply of vitamins, a whopping 28 grams of protein per cup, and a very low calorie count, cottage cheese has become a renewed hit among Gen Z. After all, it has more protein and is cheaper than Greek yogurt, the dairy product that replaced its popularity in the 80s."
Cottage cheese originated with American homesteaders who made cheese from excess milk and became industrially produced and marketed as a diet food by the 1950s. Popularity peaked in the 1970s, then declined from the 1980s through the early 21st century. The product has experienced a resurgence driven by social media and viral recipes. Cottage cheese provides many vitamins, about 28 grams of protein per cup, and relatively few calories, and it is often cheaper and higher in protein than Greek yogurt. Influencers increasingly blend and transform cottage cheese into versatile, more palatable dishes.
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