We're always experimenting with different ways to connect our users with high-quality and helpful information. We have partnered with a limited number of creators to begin to explore new recipe experiences on Search that are both helpful for users and drive value to the web ecosystem.
If you want to see the impact of Google on the shape of the web, look no further than recipe blogs - sites that provide a fairly straightforward service, but that must be search-engine optimized to extreme lengths to get Google's attention and by extension, traffic.
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