The Race to Make Your Coffee Do More and More
Briefly

As consumer preferences shift, companies are tapping into adaptogenic drinks that promise to enhance productivity and mental focus through natural ingredients, elevating daily routines.
Mushroom coffee, once niche, has gained mainstream acceptance, attracting attention for its potential health benefits and its appeal to those seeking alternatives to traditional caffeinated beverages.
The functional drink market is booming, with predictions pointing towards significant growth, signaling a larger trend where conventional energy sources are being reimagined with healthier options.
Despite rising popularity, questions remain about the efficacy of adaptogens in mushroom coffee, as consumers navigate through marketing claims to uncover the actual benefits.
Read at WIRED
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