Starbucks is set to retire 13 of its less popular and complicated drinks, including several Frappuccinos, in a move to simplify its product offerings under the new CEO. The decision acknowledges the overwhelming nature of the current menu, which has led to a focus on healthier items rather than indulgent, high-calorie beverages that could tarnish the brand's image. Some iconic drinks will disappear, provoking mixed reactions from fans, but many agree the menu needed a refresh to align better with customer preferences.
The retirement of certain less popular and complicated drinks by Starbucks reflects a necessary simplification of their menu to enhance customer choice and streamline operations.
Starbucks' new CEO is axing 13 beverages that were a mixed bag, suggesting a shift towards healthier, more straightforward options while eliminating complicated choices.
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