On Valentine's Day 2025, Starbucks reintroduced its seasonal drinks, the Chocolate-Covered Strawberry Crème Frappuccino and Chocolate Hazelnut Cookie Cold Brew, which were identical to last year's offerings. Critics express disappointment, suggesting that the chain's creative stagnation is leading to a lack of genuine novelty in their seasonal menu. The article argues that such repeat offerings may alienate loyal customers and indicates a need for Starbucks to refresh its approach to seasonal promotions to maintain interest and engagement.
Starbucks has the audacity to call the drinks new again! The same two signature seasonal coffee offerings have returned for Valentine's Day 2025, leaving customers feeling slighted.
Valentine's Day is all about recycling certain clichés, but has our relationship with Starbucks settled into the rut of overly familiar love?
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