Starbucks is overhauling its uniform policy as part of CEO Brian Niccol's efforts to revitalize the struggling brand. Starting May 12, employees will be required to wear solid black tops under their green aprons and follow stricter pant color guidelines. As sales have declined for four consecutive quarters due to high prices and long wait times, these changes aim to create a more consistent customer experience. However, Workers United, representing some employees, criticized the new policy, suggesting the focus should be on finalizing fair contracts with union baristas.
Starbucks' sales have slipped for four straight quarters, leading to a uniform policy update aimed at reviving the brand's image and customer familiarity.
The dress code changes will help deliver a more consistent coffeehouse experience and allow partners to focus on crafting beverages and fostering customer connections.
Workers United criticized the policy shift, urging Starbucks to prioritize fair contracts over dress code changes and support for union baristas.
Beginning May 12, baristas will wear solid black tops under their aprons, altering from a previously flexible color policy to enhance the iconic green apron appearance.
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