Real, authentic ways to engage Gen Z - PR Daily
Briefly

"Access can mean meeting a CTO or CFO, but it can also mean meeting the people on the front lines," Coffee said...
"Audiences, especially the highly prized 16-to-24 age group, crave genuine engagement from companies and brands..."
"The rise of podcasts, Substack and other nontraditional media platforms provides a way to connect with hard-to-reach audiences."
Read at PR Daily
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