""The Grounds for Sharing" found that despite sufficient value in the coffee sector overall, current distribution heavily favors roasters and direct-to-consumer sellers, with farmers often earning too little to achieve living incomes or invest in sustainable production."
"The first principle, 'Strategic Partnerships,' calls for a shift from short-term transactional sourcing toward longer-term, trust-based collaborations - allowing farmers to plan ahead, manage risks and invest in their operations."
"The second principle, 'Sustainable Coffee Production,' aims to ensure that farmers are not only expected to meet sustainability requirements but are also supported in doing so through adequate pricing, technical assistance and access to finance."
""These common procurement principles represent an important step towards aligning how the coffee sector creates and shares value," Mette-Marie Hansen of IDH said."
Fourteen major coffee traders and roasters have agreed on two green coffee buying principles to improve farmers' economic viability. The principles, developed with sustainability organizations, focus on strategic partnerships and sustainable coffee production. Strategic partnerships encourage long-term collaborations, enabling farmers to plan and invest. Sustainable coffee production ensures farmers receive adequate pricing and support for meeting sustainability requirements. This initiative follows a study highlighting the unequal value distribution in the coffee sector, where farmers often earn insufficient incomes.
Read at Daily Coffee News by Roast Magazine
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