Luckin's ability to recuperate from a massive accounting scandal underscores the resilience of the brand, with store numbers surpassing Starbucks in China by 2022.
The coffee chain's successful marketing strategies, including collaborations with celebrities and viral product launches, have significantly contributed to its regained popularity among consumers.
As Luckin Coffee plans potential expansions into the U.S. and Southeast Asia, it is strategically targeting areas with large populations of Chinese students and tourists.
After being removed from Nasdaq due to a sales inflation scandal, Luckin Coffee has rebounded sharply, reporting substantial revenue growth over recent years.
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