The US Open annually transforms NYC into a global sports hub, offering an unforgettable experience for all. Lavazza highlights ‘La Dolce Vita’ during Fan Week, enhancing this vibrant atmosphere.
Lavazza invites Fan Week attendees to indulge in ‘La Dolce Vita’ through their free activation booth, featuring coffee sampling and an interactive photo booth that celebrates the joy of tennis.
Fan Week includes tons of free activations, allowing participants to immerse themselves in the spirit of tennis and enjoy unique experiences, such as sampling from the Lavazza Dolcevita Collection.
The Lavazza Coffee pop-up encourages participants to appreciate life’s simple pleasures through great coffee and engages them with Instagrammable moments and memories, merging style with sports enjoyment.
[
Collection
]
[
|
...
]