Luckin Coffee has launched its first two U.S. locations in Manhattan, promoting low-priced drinks to entice customers. The opening featured an introductory price of $1.99 for all drinks, including a unique pineapple cold brew. Although the ordering experience via an app was quick, it lacked personal interaction, leading to an impersonal atmosphere. The new chain, which has already surpassed Starbucks in China, seems poised to attract price-sensitive customers, raising concerns about potential impacts on Starbucks in the U.S. market.
The brand aims to lure customers in with low prices and consistent promos, with drinks opening at just $1.99 during launch promotions.
The ordering process was pretty fast and seamless, but it lacked a human connection, leaving the place feeling impersonal.
As a coffee purist, I wasn't thrilled with the pineapple cold brew but recognized the potential impact on Starbucks due to low prices.
Luckin Coffee has overtaken Starbucks in China and has opened its first US locations, focusing on price-sensitive customers.
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