"Cigue has transformed a historic NoHo storefront into the flagship for 12 Matcha, combining urban materials with green-toned clay walls and custom furnishings."
"The design places a long service bar on the ground floor, with a secluded seating lounge and intimate tasting room below, reflecting Manhattan's architectural history."
The flagship location for 12 Matcha in NoHo has been designed by Cigue, blending urban elements with green-toned clay walls and custom furnishings. The space includes a ground-floor service bar and an intimate tasting room below, incorporating original Douglas fir floorboards and elements of the building's history. A refined material palette fuses urban grit with organic warmth, highlighting features like a dark green bar and oversized glass vessels. Custom furnishings reflect matcha’s purity while creating distinct atmospheres across two levels.
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