"The coffee giant hit the ground running with its annual yuletide campaign Nov. 1. In a nod to the adult coloring book craze, this year's cups feature hints of red and green, but are mostly black-and-white, encouraging customers to fill in the stylized trees, ornaments, and gifts with the hues of their choice. However, it's the commercial for this year's holiday campaign, titled "Give Good," that's generating the most buzz."
"The animated clip, which also debuted Nov. 1 and can be viewed above, features a bevy of diverse families strolling through wintery landscapes. Among them are two women, who cozy up to one another with a steaming coffee cup as fireworks burst in the background. "The holidays mean something different to everyone," the ad declares. "This season, the cup is just the beginning. How you make it special is up to you.""
Starbucks launched its holiday campaign on Nov. 1 with mostly black-and-white cups that invite customers to color stylized trees, ornaments and gifts, with hints of red and green. The centerpiece commercial, titled "Give Good," is an animated montage of diverse families in wintery scenes and includes two women sharing a moment with a steaming coffee as fireworks explode. The ad emphasizes personalized celebrations with the line, "The holidays mean something different to everyone," and encourages small acts of giving. A spokeswoman framed the campaign as showcasing customers' connections and reiterated an inclusive approach. Starbucks has a history of supporting LGBTQ rights, including endorsing same-sex marriage and celebrating Seattle Pride.
Read at HuffPost
Unable to calculate read time
Collection
[
|
...
]