Starbucks will reintroduce the Pumpkin Spice Latte to U.S. and Canadian menus on August 26. Since its launch in 2003, this seasonal beverage has become extremely popular, selling hundreds of millions of units. Other brands like Dunkin' and McDonald's have introduced their own pumpkin spice offerings, capitalizing on the trend. By 2024, Starbucks expanded sales of the Pumpkin Spice Latte to 79 markets. Revenue figures highlight the beverage's impact, with Starbucks reporting $36.2 billion in net revenue during the last fiscal year, a significant increase from $4.1 billion in 2003.
Since its launch in 2003, Starbucks has sold hundreds of millions of Pumpkin Spice Lattes, making it their most popular seasonal beverage, with significant competition from other brands.
The Pumpkin Spice Latte's sales have contributed to Starbucks' significant revenue growth, rising from $4.1 billion in 2003 to $36.2 billion in 2024.
Foot traffic increased by 24% at U.S. Starbucks on the day the Pumpkin Spice Latte went on sale in 2022, demonstrating its strong market impact.
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