"Oscar Mayer has announced a new iteration of its bacon, called Maple Bourbon Bacon, cured using Evan Williams bourbon. This marks the company's first bacon innovation in five years."
"Bacon accounts for one-third of Oscar Mayer's business, prompting the company to lean into bold, trend-driven flavors that fans desire, bringing new energy to a beloved breakfast classic."
"The company plans to release a new type of bacon annually, with some being limited-edition and others becoming permanent additions to their product line."
Oscar Mayer has introduced Maple Bourbon Bacon, cured with Evan Williams bourbon, as its first bacon innovation in five years. The company plans to release a new type of bacon annually, with some being limited-edition. Bacon is a significant part of Oscar Mayer's business, accounting for one-third of its revenue. The brand manager emphasized the importance of bold flavors to energize this breakfast staple. The potential for bourbon-flavored bacon to influence bourbon infusions raises interesting culinary possibilities.
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