At Schmuck, a new bar in East Village, exceptional service sets it apart. The unique Martini, made with various ingredients, is served with an impressive touch—bartenders switch the glass before it warms up. The author emphasizes the importance of this care in elevating the drinking experience, especially in an era where $20 cocktails are common. The article highlights that while the cost might seem steep, the quality of drinks and service justifies it, making patrons willing to pay for an enhanced experience.
That, to me, is spectacular service.
I can't imagine that it affects the bar's bottom line much (if at all), and that extra touch bridges the often very small gap between a good experience and a great one.
We're living in the age of $20 cocktails, a price tag that no longer shocks me.
I happily pay that price for a really good drink - because while I love making cocktails at home, it's expensive and time-consuming to buy and make all of the modifiers that go into these very professional libations.
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