How Three Drinks Icons Changed Cocktail Culture
Briefly

Greg Boehm, Julie Reiner, and Dale DeGroff have received Lifetime Achievement Awards for their transformative impact on cocktail culture. Their efforts have modernized and rejuvenated nightlife, introducing elements of academia, design, and culinary expertise into bartending. Boehm has particularly contributed through Cocktail Kingdom, providing high-quality tools for bartenders and redefining the profession. The trio's dedication to creating an engaging cocktail experience has left a lasting imprint in the industry, enhancing our social drinking experiences for years to come.
"When I started Cocktail Kingdom 16 years ago, bartending was not considered a serious profession. I wanted to provide bartenders with the tools they needed to perform at a high level..."
"They brought an academic's intellect, a designer's vision, a chef's palate and a producer's ear to nightlife, dragging it from the comfortable but staid rut it was in..."
Read at InsideHook
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