How clever marketing turned pumpkin spice into an autumn sensation
Briefly

"Pumpkin spice isn't just one spice; It's a blend of warm, cozy spices, including cinnamon, ginger, nutmeg and cloves. Despite the name, there's no actual pumpkin..."
"The modern craze for pumpkin spice is all about clever marketing and a nostalgia for comforting, warm flavors that remind us of family gatherings."
"The spices in this popular blend have been around for centuries, and they've been influential in history... These spices were so valuable that traders carried them across deserts and oceans..."
"The development of recipes introduced these ingredients to more people. The search for spices was one of the reasons why explorers like Christopher Columbus set out on their journeys..."
Read at Fortune
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