Heinz's Iconic Glass Ketchup Bottle Makes A Comeback To Celebrate A Major Milestone - Tasting Table

Heinz is bringing back its iconic glass ketchup bottle for its 157th anniversary. The company stopped producing glass bottles for consumers in the 1990s, and they largely disappeared from store shelves by the early 2000s, aside from occasional promotional re-releases. The anniversary release features 14-ounce, eight-sided glass bottles available starting May 20 and sold exclusively at Walmart while supplies last. Heinz ties the celebration to its “57 varieties” brand identity and marks the occasion with a video set to Willie Nelson’s “All of Me,” showing a glass bottle moving from customer to customer as people try hacks to get ketchup out. The return is temporary and aimed at nostalgia.

"Heinz stopped production of glass bottles for consumers in the 1990s, and by the early 2000s, they were gone from store shelves with the exception of a few promotional re-releases. Plastic squeeze bottles were considered more convenient, but Heinz still remembers where it came from. The company is bringing its classic glass bottle back for its 157th anniversary."

"To mark the occasion, 14-ounce, eight-sided glass bottles are available from May 20 and sold exclusively at Walmart. The anniversary celebration includes a video set to Willie Nelson's “All of Me,” showing a day in the life of a glass ketchup bottle. It travels from customer to customer as they each try different hacks to get ketchup out of a glass bottle."

"As with previous releases of the glass bottle, this is not a permanent change. The anniversary bottles are of a limited supply and only available while supplies last. They could be gone from shelves pretty quickly."

"Henry J. Heinz first bottled his ketchup in 1876. Though it may not seem significant today, using a clear bottle was bold at the time. Many other products sold in glass bottles used colored glass, which obscured the contents. Heinz went with clear glass to showcase that the ketchup was made with high-quality ingredients, including tomatoes sourced from all around the world."

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