Despite being overshadowed by giants Pepsi and Coca-Cola, the Mello Yello soda brand has not been officially discontinued, although it has faced regional discontinuations in Australia and New Zealand. Once well-advertised, its visibility has declined in modern markets, focusing primarily on two flavors: original and zero-sugar. Once a key player in the beverage market and featured prominently in pop culture, Mello Yello was redesigned in the 2010s to attract nostalgic consumers. It remains available primarily in Midwestern and Southeastern U.S. fast food restaurants and grocery stores.
Mello Yello has had its ups and downs, but you can technically still find it out in the wild.
In the height of its popularity, Mello Yello was front and center as a wrap on Tom Cruise's race car in the 1990 film 'Days of Thunder'.
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