In a vibrant Brooklyn setting, the Mad World cocktail showcases nonalcoholic creativity with an unexpected blend of Ghia aperitif, carrot juice, and North African-inspired spices.
Jake Riley, the head bartender, explained that the drink's flavor profile is influenced by Italian colonial history in Eritrea and Ethiopia, merging disparate culinary traditions.
With each sip, the Mad World captivates the palate: sweetness from carrot, complexity from berbere spices, and hints of bitterness from Ghia, crafting a well-rounded experience.
The Mad World's name was inspired by the song 'Mad World' by Tears for Fears, creating a memorable association that complements the drink's unique character.
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