Soju, a popular Korean distilled drink, is gaining traction in the U.S. thanks to its mild taste, lower alcohol percentage, and affordability. This upsurge is further supported by cultural phenomena such as 'Squid Games' and K-pop. With soju's rising status, bartenders are experimenting and developing new cocktail recipes, with insights from experts like Ashlyn Hubenak, a beverage director. Hubenak encourages homemade infusions using fresh ingredients, steering clear of artificial flavors to enhance the soju experience creatively.
Soju is very approachable in a cocktail and some even on their own, especially in a spritz or gimlet.
Infusing soju with non-synthetic items allows you to decide on the intensity of flavoring and gifts.
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