Working with Tasseff-Elenkoff, the White Sox are rolling out 28 concert-style posters this season that were created by a total of 12 artists in Chicago and a couple more major league cities.
Each of the posters focuses on the upcoming series between the White Sox and their opponent, incorporating colors and elements from each franchise and home city.
The posters have been limited to the digital space so far, but the team plans to start selling some of them in its charity corner at its ballpark beginning next month.
Tasseff-Elenkoff sees a Chicago that loves its art and sports, stating, 'I think the connections to the sports community is really deep, and that resonates to anybody, whether you're a chef or whether you're a plumber or an artist.'
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