Chelsea's new third kit for the 2024/25 season features a predominantly black design with striking pink and yellow accents, showcasing a unique minimalist crest.
The kit was unveiled in a non-traditional way, showcasing it at a women's pre-season friendly, highlighting Chelsea's innovative approach to marketing.
Despite having a new kit, Chelsea's men's team has started their Premier League campaign without a front-of-shirt sponsor, unlike previous seasons.
The absence of a primary sponsor on the new kits echoes last season's start, although Chelsea has maintained their shirt sleeve sponsorship with Fever.
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