Chelsea's marketing strategy aims to strengthen their identity as 'London's true club,' despite being one of the youngest clubs among their local rivals.
Despite being a newer club than many rivals like Arsenal and Tottenham, Chelsea is pushing forward with a marketing campaign to assert their place.
The new badge, featuring 'LDN', is intended for branding around the stadium and merchandise, signifying Chelsea’s ambition in the crowded London football landscape.
According to Uncommon Creative Studio, the rebranding effort intends to present a contemporary visual identity that resonates with Chelsea's history and modern aspirations.
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