Chelsea has started two successive seasons without a front-of-shirt sponsor amid significant changes, impacting potential revenue despite a cleaner jersey appearance.
The patience of Chelsea officials stems from their belief they could secure more lucrative sponsorship deals, especially as their performance improves.
Currently, five companies, including three airlines and two tech firms, are reportedly competing to secure the coveted primary shirt sponsorship contract.
With a collective agreement to phase out gambling sponsors by 2026/27, Chelsea navigates a landscape where many Premier League teams still display betting branding.
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