GM committed to an all-electric future by 2035 but has since softened its electrification goals due to changing regulations and consumer demand. CEO Mary Barra noted that charging infrastructure development has not met expectations, influencing the company's strategy. Despite economic pressures and altered incentives, GM has seen a rise in EV sales, recently becoming the second-largest EV seller globally. They reported a 111 percent increase in EV sales in the first quarter, solidifying their position against competitors like Ford and trespassing on Tesla's market share.
"We still believe in an all-electric future," Barra told The Verge in an exclusive interview at the Le Mans race in France. "The regulations were getting in front of where the consumer demand was, largely because of charging infrastructure, which hasn't happened as fast as anybody expected." She continued, "We do believe in an all-EV future, but the customer is going to guide us there."
Barra faces new challenges due to shifting tariff policies, the elimination of pro-EV incentives thanks to Trump's Big Beautiful Bill, a shifting global economic picture, and a mercurial president who's not afraid to single out companies that don't kiss the ring.
GM recently became the number two seller of EVs in the world, surpassing Ford, and closing the gap with Tesla amid that company's spectacular fall from grace. Chevrolet became the fastest-growing US EV brand in the first quarter of 2025.
Last week, during GM's earnings, the company announced that it had increased EV sales by more than 111 percent, selling nearly 50,000 vehicles in the first quarter.
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