The article discusses the phenomenon of disruptive innovation, particularly in the context of electric vehicles (EVs). It highlights the delicate balance established companies must maintain when adopting new technologies—move too quickly, and they may find the customer base unprepared; wait too long, and they risk being overshadowed by agile startups. Through the lens of the EV market, the discussion emphasizes the evolution of consumer preferences and the challenges faced by legacy automotive brands as they navigate this significant transition in technology and market demands.
The balance between adopting new technology too quickly and waiting too long is crucial; it's a delicate dance that many established companies must navigate.
The electric vehicle industry epitomizes the struggle of legacy brands against disruptive innovation, as seen from the historical evolution of models like the Chevy Volt and Nissan Leaf.
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