Lucid Motors has launched a promotion targeting Tesla EV owners, offering a discount of up to $4,000 on the purchase of a 2025 Lucid Air. This initiative allows both current Tesla drivers and those with gas or hybrid vehicles to benefit from the discount without needing to trade in their cars. The offer, which is valid until the end of March, is designed to attract Tesla owners while competing against similar initiatives from other EV manufacturers like Polestar. Lucid's Air models vary from $69,900 to over $120,000, highlighting the brands' diverse offerings in the luxury EV market.
This promotion allows Tesla owners to receive a substantial discount on the luxury Lucid Air, aiming to entice them away from Tesla with attractive pricing.
Lucid's strategy targets existing Tesla owners by offering $4,000 off their new Air purchase, leveraging the growing competitive EV market.
Current Tesla owners can obtain up to $4,000 off a new Lucid Air simply by providing proof of ownership, without needing to trade in their car.
With the base model starting at $69,900, Lucid's discount strategy seeks to appeal to a growing number of consumers considering alternatives to Tesla.
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