Ford CEO Jim Farley drove the Xiaomi SU7 for six months, recognizing it as a competitive threat due to its impressive performance and affordability. Farley fears that Chinese EVs, which are kept out of the U.S. by tariffs, could outcompete American automakers. Traditional brands are struggling as Chinese EVs gain market share globally, now equaling Mercedes-Benz in Europe. Farley announced significant changes at Ford to produce cheaper electric cars, viewing the competition from China as an existential threat to the company’s future.
Farley spent six months driving around in a Xiaomi SU7, recognizing it as one of the world's most impressive cars due to its performance and technology.
Farley openly fears that if more Americans can drive the Xiaomi SU7, Ford and other traditional automakers will face serious competition and potential declines.
Stiff tariffs have kept advanced Chinese EVs out of the U.S., posing a significant challenge to American manufacturers like Ford.
Farley announced drastic countermeasures to produce cheaper electric cars, aiming to effectively compete with affordable and high-tech Chinese EVs.
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