The dream of an affordable car is dying-and tariffs could make it worse
Briefly

While nearly half of new-car shoppers want to spend $35,000 or less, the average price of a new vehicle transaction in 2024 was around $48,000.
Musk's dismissal of a budget EV appears to be a reverse-course on years of promises about such a car, now envisioning a $25,000 robotaxi by 2026.
Peter Rawlinson pointed out that achieving margins on budget vehicles requires a mass scale that the current U.S. market can't deliver.
The expected end of the $7,500 federal tax credit will hit EV sales among budget-conscious consumers, compounding challenges for affordable options.
Read at Fast Company
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