Tesla's allure seems to be wearing off, signaling potential trouble for the direct-to-consumer manufacturer.
New EV models present a competitive threat to Tesla, leading to a decline in their market share in California.
Elon Musk's standing in California has been impacted by his criticism of the state and association with Republican figures.
CNCDA suggests that Tesla, the second-bestselling car brand in California, may have reached its peak in the region.
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