Alcon's complaint highlights that any prudent brand considering tying with Tesla should weigh in Elon Musk's unpredictable public conduct, including veering into hate speech.
The lawsuit argues that Tesla's allegedly unauthorized use of images tied to 'Blade Runner 2049' without Alcon's consent misrepresents their brand relationship.
Alcon claims Tesla's actions, using AI-generated images from the film for the cybercab unveiling, create confusion among its partners, notably for the upcoming 'Blade Runner 2099' series.
With the lawsuit pointing to Alcon's considerable investment in building the 'Blade Runner 2049' brand, it seeks accountability for the financial impact of the alleged misappropriation.
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