Elon Musk's increasing association with controversial politics is negatively affecting Tesla's automobile sales worldwide. Reports indicate a significant drop in Tesla's sales across major markets like California, Germany, and France, while EV sales from other brands are on the rise. Experts suggest that this sales decline is connected to Musk's public persona, particularly his alliances with political figures and far-right movements, which have alienated potential customers. This shift has turned Musk from a revered figure in the EV market into a polarizing personality, further complicating Tesla's market presence.
Among the statistics from the report noted by Last were multiple regions where Tesla sales dropped even though overall EV sales were rising, illustrating how this wasn't an industry-wide decline.
The reason for the global sales decline, wrote Last, was that Musk was extraordinarily good at raising his own profile and that of his company, so their identities were increasingly linked.
By allying himself with President Donald Trump, incessantly amplifying misinformation and hate speech, and supporting far-right movements, Musk has antagonized more than half of the West's potential Tesla customers.
Musk has essentially morphed from OG EV Deity to MAGA superstar, signaling a significant shift in consumer perception and Tesla’s market position.
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