Tesla's entire corporate strategy is Musk's brainchild-he conceived both the 'Master Plan' and 'Master Plan, Part Deux,' focused on sustainability and affordability in EV production.
The overarching purpose of Tesla Motors is to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy.
Musk's initial plans aimed to revolutionize the auto industry by making electric vehicles affordable through successful high-end models like the Roadster.
The original documents outlining Tesla's strategic vision have disappeared, but their impact on the company's trajectory remains widely acknowledged.
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