Tesla's decision to offer the Cybertruck for lease allows consumers more access to this growing segment, especially given the popularity of leasing within the EV market, which hit 46% in 2023.
Despite existing tax credit programs designed to incentivize EV purchases, the Cybertruck has been largely left out of these, making leasing a viable alternative for consumers.
Leasing provides flexibility, with Tesla's Cybertruck offered at $1,249 monthly under a three-year lease without a down payment, appealing to consumers cautious about large upfront investments.
Elon Musk's ambition for the Cybertruck is crucial for maintaining competitiveness in the pickup truck market, especially as it achieved profitability within a year of market entry.
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