Volvo is shifting its U.S. sales strategy to focus primarily on SUVs due to the impact of tariff policies. The automaker will only sell the V60 as a non-SUV model in the U.S. market moving forward. This strategic change follows the broader automotive industry's response to tariffs imposed during the Trump administration. Production of the XC60 SUV is slated to begin in South Carolina, reinforcing Volvo's commitment to the U.S. market while celebrating its 70th anniversary and historical sales achievements in the country.
Volvo confirmed that its U.S. sales will largely focus on SUVs from this point onward, with only half of its 13 models being sold in the United States.
Volvo's V60 is set to be the only non-SUV Volvo available in the U.S. market, marking a shift away from sedans and station wagons.
The decision to emphasize SUVs is a direct response to the Trump administration's tariff policies affecting the automotive industry.
Volvo Cars CEO Håkan Samuelsson described the move as 'in line with our ambition to build where we sell' in celebration of their 70th anniversary in the U.S.
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