"Ideally, you would want to interact with your car through voice. The problem today is that most voice assistants are just broken."
"The final north star I have is having voice [controls] become the primary means of interaction with the vehicle."
"Rivian's design philosophy is centered around the digital experience... and that physical buttons are becoming an anomaly in modern cars."
"Even if we do a fantastic job in the UI, there will always be prioritization that we need to do in terms of having things one or two menus behind."
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