Renault's billboard campaign actively targets Tesla owners, humorously ridiculing them as the Scenic E-Tech's features challenge the Model Y on price and range.
The Renault Scenic E-Tech, starting at £37,495, boasts a significant value proposition against the more expensive Tesla Model Y, which begins at £44,990.
The innovative billboard changes messages when a Tesla approaches, introducing humor in the competitive landscape, demonstrating Renault's bold marketing strategy.
While the Scenic E-Tech has a promising range of 260 miles, Tesla's RWD variant offers slightly more at 283 miles, though at a higher price.
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