Porsche has introduced the exclusive Chronograph 911 GT3 and Chronograph 911 GT3 Touring watches, available only to buyers of the high-end Porsche 911 models, which celebrate their 25th anniversary. The timepieces can be uniquely customized and engraved with the car's vehicle identification number. Since its inception in 2017, this pairing of vehicles and timepieces has gained significant traction, with many buyers opting for this personalized experience. According to Gerhard Novak, general manager of Porsche Design Timepieces, this concept allows owners to carry a piece of their automotive passion with them wherever they go, promoting a total embodiment of the sports car lifestyle.
Since 2017, Porsche has been offering watches that match their top-end vehicles, capturing the essence of sports car ownership on the wrist.
Gerhard Novak emphasized the popularity of this offer, stating that in the United States, about half of exclusive car buyers chose matching timepieces.
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