Polestar's electric vehicle sales dropped by 15% in 2024, prompting new CEO Michael Lohscheller to shift focus towards attracting disillusioned Tesla customers. Lohscheller identifies Elon Musk's increasing political involvement as a potential disadvantage for Tesla, allowing Polestar to capitalize on customer dissatisfaction associated with Musk's controversial politics. Amid falling sales, the automaker is anticipating new models to revitalize its lineup, seeking to position itself favorably against Tesla's declining market stance, particularly in the U.S. market, where Tesla's share is dwindling.
"Polestar's new CEO, Michael Lohscheller, sees Tesla's political controversies as an opportunity to attract dissatisfied Tesla buyers, hoping to boost Polestar's declining sales."
"Lohscheller criticized Musk’s political influence, stating, 'I think it's totally unacceptable. You just don't do that. This is pure arrogance.'"
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