Mitsubishi plans to introduce one new vehicle every year between 2026 and 2030, focusing on hybrids, plug-in hybrids, and electric vehicles to reinvigorate its US lineup.
The company aims to increase the number of dealers in the US, revamp existing dealerships, and implement a 'modernized retail sales model' as part of its strategy.
Mitsubishi's CEO, Mark Chaffin, is optimistic about the brand's future in North America, stating that the next 10 years will be great for Mitsubishi as they chart a clear plan for success.
New models, including a production version of the D:X concept, are expected to be added to the lineup, with a focus on off-road capabilities and plug-in hybrid powertrains.
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