Kia's offering up to $1,500 off new EV6 and EV9 models and targeting Tesla owners with deeper incentives, indicating a competitive shift in the EV market.
The Tesla Competitive Bonus Program offers $1,000 off the EV6 and $9,000 off the EV9 for existing Tesla owners, underscoring Kia's aggressive marketing strategy to capture Tesla customers.
Kia's sales hit a record high with 75,217 units sold in August, but the EV6 faced a steep decline in sales as Kia aims for a larger share of the EV market.
With the discounts, the entry-level 2025 EV9 drops from $56,395 to $47,395, while the EV6 can be acquired for as low as $35,975, potentially swaying Tesla customers.
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