Kia aims to enhance its position in the plug-in hybrid vehicle segment by significantly increasing the battery range, potentially offering 60 miles of electric driving in the near future.
Currently, Kia's PHEVs provide about 34 miles on electric power alone. This improvement to 60 miles would cater to more consumers who prefer battery-powered options for daily commuting.
According to Steven Center, the projected 60-mile electric range stems from engineering statistics and aligns with the average daily driving distance of 42 miles for Americans.
Kia's strategy to innovate with larger battery packs and advanced technologies could introduce these 60-mile PHEVs within 'a couple of years', opening new opportunities in the market.
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