The decision to shut down Jaguar's entire product line, culminating with the F-Pace's discontinuation in 2025, marks a radical shift in the carmaker's strategy to fend off potential extinction.
Jaguar's history of innovative performance vehicles was at risk as the company faced severe product line fatigue and declining sales, leading to a crucial turning point.
As Jaguar attempts to redefine itself as an avant-garde brand, the recent shift underscores a significant moment in the company's 89-year history while eyeing a century milestone.
The automotive journalists' covert visit to witness Jaguar's new concept car symbolizes the high stakes involved with the brand's efforts to revitalize its image in a competitive market.
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