GM is discontinuing the Ultium branding in favor of cheaper Lithium Iron Phosphate (LFP) batteries, potentially saving $6,000 per electric vehicle.
The new strategy aims to reduce costs through innovative battery chemistry and packaging, with LFP batteries heralded as GM's competitive edge against manufacturers like Tesla.
Kurt Kelty emphasized that LFP technology, despite lower energy density, provides a stable, environmentally friendly option that remains affordable and practical for most consumers.
LFP batteries, already used by brands like Tesla and Ford, highlight a shift towards a sustainable, cost-effective future in the EV market.
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